Sebastiani & Sons: Pinot for the Millenials

As reported in recent issues of both Quarterly Review of Wines (Spring, 2008), and the Wine Enthusiast (May, 2008), Don Sebastiani & Sons is one of California’s fastest growing négociant labels (sporting an increase in sales from two million to eight million cases annually in three years with Don Sebastiani at the helm as board chairman). The goal of Don Sebastiani & Sons is to position itself as a quality value producer, with marketing aimed at the younger (millennial) set of wine drinkers. This group of wine drinkers has a growing interest in wine drinking, and with 70 million ...

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