WesMar: Tasting Some Older and Anticipating Some New
Those of you who read the PinotFile regularly know that I am a fan of WesMar Pinot Noir. This small garagiste
winery in the Russian River Valley is modeled after the original Williams Selyem winery. This is not surprising
since WesMar owners Denise Mary Selyem is the daughter of Ed Selyem and her husband, Kirk Wesley
Hubbard, worked at Williams Selyem for several years before the winery was sold in 1997. The winery was
launched ten years ago without partners, investors or bank lends. They liquidated their finances by selling a
condominium and a large wine cellar to chase their dream. Today, the pair craft their wines in a 1,500 square
foot industrial space in a former apple processing plant on Gravenstein Highway in Sebastopol, home to many
other artisan Pinot Noir producers. They are a two person operation, sharing all winemaking and winery
management duties. There are no employees, consultants or brokers. Practically all their wine is sold directly
to their adoring mailing list. The photo below shows Kirk and Denise (in the center) with two happy consumers
at this year’s Pinot Days San Francisco.
The name, WesMar, pronounced “Wes-Mare,” is a combination of Kirk and Denise’s middle names. There are
two very distinctive features of WesMar Pinot Noir. First, is a remarkable consistency from one vintage to the
next and one bottle to the next, regardless of vineyard source. There is an uncompromising commitment to
quality, a reflection of the fact that Denise and Kirk are control freaks. They go about their work meticulously
with tight controls and dedication. I can honestly report that I have been drinking WesMar Pinot for eight years
and have never had a bad bottle. In 2008, the Hellenthal Vineyard on the Sonoma Coast was affected by the
summer wildfires. When fermentation began, Kirk and Denise discovered an ash and smoky quality
permeating the wine. Attempts to mask the flavor through blending were unacceptable. Since they do not filter
their wines, they had little choice but to sell all the Hellenthal wine on the bulk market, even though it was their
largest production. This reflects their vow of quality and their reluctance to release any wine that does not call
them or you back for more.
Second, the separate bottlings from each vintage are always unique. Denise remarks, "People tend to gravitate toward that which is familiar. This may be even more true with wines. We all want to replicate the success we have had with a particular vineyard or vintage. To counter this phenomenon, we strive to make
wines that have individual personalities but offer very similar levels of richness.” Denise refers to these distinct
terroir driven differences as “WesMarrior.”
WesMar harkens back to a simpler time in the wine industry when people visited wineries, got to know the
owners, and bought their wines directly. At WesMar, there is no effort wasted on a fancy tasting room or an
expensive marketing program, yet Kirk and Denise embrace contact with their consumers and warmly receive
visitors by appointment to their modest winery. They refuse to sell their wines on the internet, preferring to deal
with their customers on a more personal level by written or phone communication. They want customers to call
them to order wines, realizing that to know and treasure their wines is to know and talk to them.
WesMar owns no vineyards and sources grapes from Russian River Valley and Sonoma Coast vineyards
through long-established relationships. Kirk and Denise are developing their modest ranch property in the
Russian River Valley and have a vineyard development permit in hand. Soon they will be removing the old
apple trees on the property and laying the plans for an estate Pinot Noir vineyard.
A unique feature of the winemaking at WesMar is the use of retired rectangular open top milk storage tanks
that go back to the early days of Williams Selyem. The tanks allow good access for hand punch downs and
better skin to juice extraction due to their generous horizontal rather than vertical dimensions. Because the
tanks had internal cooling jackets to keep the milk cold, the tanks can easily be used to control fermentation
temperatures using glycol.
Whole cluster ranges from 20% to 40%, depending on the vintage and a number of other factors. The goal
with whole cluster is to achieve aroma and flavor nuances and age ability, yet preserve early drink ability that
most consumers prefer. Fermentations last 7 to 10 days after which pressing is carried out with a vintage
incarnated bladder press once used for apples. Aging is carried out in 50% to 70% new Francois Fréres oak
barrels for 11 months. The entire winemaking process employs gravity flow as WesMar owns no pumps.
Fining and filtration are unnecessary because the wines are lovingly tendered in small lots and constantly
monitored for sanitation and stability. No flavor nuances are ever squandered by manipulation or intervention.
Asked to describe the WesMar style, Denise touts, “Aromatic, fruit-forward, modest ripeness, balanced acidity,
complimentary fruit tannins, subtle oak impressions, rich flavors, finishes with a cloying mouth feel and flavors
that linger long after the wine has left the mouth.” In other words, as the winery’s tag line proclaims, “Palate
Traditionally, WesMar has released their wines each year at Valentine’s Day. Because they have found that
their wines benefit significantly from additional time in the bottle, they are now releasing their wines in the fall
two years after harvest. The 2008 lineup has just been offered. Because of the above mentioned fires, no
Sonoma Coast or Hellenthal Vineyard Pinot Noir was released in the 2008 vintage. The lineup does include a
Russian River Valley blend of all the vineyard designated wines and three single vineyard Russian River Valley
Pinot Noirs from Salzgeber, Balletto, and Oehlman vineyards. Prices are modest at $35-$40 and magnums
are available at twice the cost of a 750 ml bottle. Join the mailing list at www.wesmarwinery.com or phone
707-829-8824 to order wines.
I have quite a collection of WesMar Pinot Noirs in my cellar and decided to take a look at ten wines from the
2004, 2005 and 2006 vintages to commemorate the winery’s tenth anniversary and see how the wines are
progressing. All the wines are moderate in color and some have a very slight haze due to non filtration. The
aromatics are appealing and there is no unwelcome intrusion of oak or alcohol. The wines have aged nicely
and many will reach ten years easily, although there isn’t much reason to wait on most of the reviewed wines.
2004 WesMar Russian River Valley Pinot Noir
14.1% alc.,395 cases, $32.
Initially the nose offers scents of
black cherries, cherry reduction sauce, dark chocolate, spice, and cut flowers progressing over time to added
scents of shoe leather and mushrooms. Slightly roasted in flavor featuring black cherry and dark red berry
fruits slathered in maple syrup. Seems to have aged more than the other 2004 Pinot Noirs I tasted and I would
drink up. Good.
2004 WesMar Olivet Lane Vineyard Russian River Valley Pinot Noir
14.4% alc., 177 cases, $37.
aromas are striking initially showing dark berry jam and exotic spices but fadeing in the glass, becoming less
fruity and more savory with a slight green note over time. Tasty essence of fresh and juicy dark red berries and
cherries with a subtle undertone of oak. Great harmony with fading fine tannins and a fruit-filled finish. Good.
2004 WesMar Balletto Vineyard Sonoma Coast Pinot Noir
14.3% alc., 151 cases, $37.
nose needs some coaxing in the glass but eventually offers pleasing aromas of dark stone fruits, berry
jam, oak and pine pitch. Delicious, intense and persistent on the palate, offering a striking array of
Pinot fruits that really grab your attention. Moderately dense, very sappy, and still retaining a healthy
tannic backbone. This beauty is ready to go the distance.
2005 WesMar Vintner’s Reserve Russian River Valley Pinot Noir
14.6% alc., 101 cases, $45.
of spiced cherries and forest floor. A masculine wine with mildly aggressive tannins that will stand up to hearty
food. A mix of black cherry and berry fruit that takes on more charm with time in the glass. Doesn’t excite now
but balance is respectable and worth holding a few more years to see what develops. Good.
2005 WesMar Oehlman Vineyard Russian River Valley Pinot Noir
14.1% alc., 268 cases, $37.
Moderately light reddish-purple color with a
slight haze (unfiltered). Aromatically exciting leading off with a burst of
cherries and spice followed over time in the glass with added notes of
sage, seasoned oak and sandalwood. Medium-weighted flavors of redtoned
cherry and raspberry fruits that explode in the mouth complimented
by hints of baking spices with the satisfying melange lingering on the pleasing
finish. Silky smooth with fine tannins. Probably at its peak but can hold for a
few more years.
2005 WesMar Balletto Vineyard Sonoma Coast Pinot Noir
14.3% alc., 204 cases, $40.
Darkest of the
2005 lineup. Aromas of darker berries, roasted coffee, anise and oak. Delicious core of darker fruits that are
intensely flavored and accented by undertones of cola, smoke and grill marks. A bold wine that has soft grainy
tannins and is remarkable for its seamlessness. Drinking beautifully now and should hold several years. Very
2005 WesMar Hellenthal Vineyard Sonoma Coast Pinot Noir
14.4% alc., 115 cases, $50.
scents including berry patch and mushrooms. Loaded with dense, darker fruits including flavors of plum sauce
and cassis. Rugged and wild, even showing sauvage and meatiness. I have a love-hate relationship with this
vineyard. It always produces a chameleon of a wine that can be rough, rustic and tannic at times, and at other
times, charming and seductive. Right now this wine is leaning toward the seductive side. No hurry to drink up,
but why wait? Very good.
2006 WesMar Balletto Vineyard Sonoma Coast Pinot Noir
14.5% alc., 291 cases, $40.
color in the glass. Nuanced aromatics featuring ripe strawberries, dried cherries, currants and
lacquered wood. Tasty core of very ripe black cherries with hints of cherry cola, tea and mocha. A bit
disjointed now and falls off on the finish. Has the goods to last and I would give this wine a few more years in
the cellar. Good.
2006 WesMar Salzgeber Vineyard Russian River Valley Pinot Noir
14.5% alc., 157 cases, $40.
Great nose. Vivid scents of fresh berry pie
with a hint of baking spices including cinnamon. Delicious cherry and red
berry core that really clings to the palate and lingers. A striking wine that
has plenty of t ‘n a and the impeccable balance to last. Holds up
beautifully over time in the glass. Russian River Valley Pinot at its finest.
Even better later in the day from an opened bottle (my wife and I polished
it off at dinner).
2006 WesMar Oehlman Vineyard Russian River Valley Pinot Noir
14.6% alc., 261 cases, $37.
wooded forest, green garden and jam on toast. Enticing core of Bing cherries, red berries and cranberries with
a hint of green herbs. Discreetly intense with the structure to last. Beautifully composed but not offering all of
its charms yet. Still a Lolita and needs more time in the cellar. Very good.