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HobNob refers to people drinking to one another and was coined in the 18th century. Launched in 2007, the wines are packaged with post-modern, sleek label designs and faux corks with a hip website. The wines are marketed to 21-34-year-olds with an emphasis on affordability and approachable taste.
Lineup of wines include Pinot Noir, Cabernet Sauvignon, Shiraz, Merlot and Chardonnay.