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Robert (Bob) Goyette co-founded La Crema (originally called La Crema Vinera) in 1979. He then served as assistant winemaker at Chalk Hill Winery, and later as winemaker along with Bruce Rector at Benziger Family Winery where the pair developed the Imagery Series. For the Goyette label, Bob sources Cabernet Sauvignon from Napa Valley.
With the 2010 vintage, Goyette released a Pinot Noir from the Sonoma Coast appellation (distributed by Martin-Scott Wines). The Sonoma Coast Pinot Noir has been picked up by Costco as a featured wine.