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The family business, established by Joe and Matilda Alvarez, was established in the 1930s. The core of the family business was farming orchard and row crops. Beginning in 2005, the third generation began to expand the family business with the production of wine, food and lifestyle products that could be sold directly to consumers. The winery was founded in 2008 and in 2011 a storefront was opened in downtown Paso Robles.
Wine, olive oil and soda tasting daily in downtown Paso Robles at 1244 Pine Street, Suite B. Custom design your own wine labels available.
Multiple varietals offered including Pinot Noir with holiday-themed labels.