Masked Rider is one of the labels owned by Panther Rock Wine Company, a division of Bronco Wine Company based in Napa, California. The labels and brand names are aimed at Gen X and Gen Y consumers with marketing directed at them such as tear tabs with fun quotes such as cowboy quotes on Masked Rider.
The Masked Rider Sagebrush Pinot Noir is a California appellation wine priced at less than $15 and is widely distributed.
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