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This winery debuted at the World of Pinot Noir event in 2015 with the first pouring of a 2013 Hawk's Roost Ranch Russian River Valley and Bien Nacido Vineyard Pinot Noirs. El Lugar means "The Place."
The winery specializes in small production California Pinot Noir that showcasing specific AVAs and vineyards. Winemaker Coby Parker-Garcia has a deep love of Pinot Noir.
Total production is 300 cases per year. Rincon Vineyard Pinot Noir is the third vineyard designate Pinot Noir.