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The Long and Winding Pinot Road, Part XI

The inspiration and derivation of the name of my newsletter, The PinotFile, is lost in my memory. I do know that I sat down on a Sunday night, April 22, 2001, and began to type a one page “newsletter” on Pinot Noir that I intended to send out to the twenty members of my wine club, Le Grand Crew. I alerted my inaugural readers as follows: “Every Sunday night I am going to e-mail a short newsletter titled the PinotFile to keep you apprised of news in the pinotphile world - for example, new releases, news, ratings (Note: I have never believed in or given wines numerical scores but did initially report the scores of others. I have long since discarded this practice), what to buy, what not to buy, winemaker profiles, winery news and so on. If you could care less, too bad, you have been pinot-spamed.”

From the beginning, humor has played a large part in the PinotFile. The initial issue featured a tongue-in-cheek review that was borrowed in part from a Wine X magazine transmission. “1999 Cannotpronounceit Cellars Pinot Noir. Special Family Library Private Reserve, Olive Grove Vineyard, Southwest Facing Slope, Behind the Barn, Vertical Cordon Trellised, Fifth Row, Third Vine from the Right, North Cane, First Bunch from the Left, Unfined, Unfiltered, Barrel Aged, Barrel Fermented, Estate Grown, Estate Bottled, Estate for Sale. Winery founded in 1981 by a fifth generation billionaire. $110.99.” The review went on to say, “I don’t know why I should bother trying to explain such a great wine to mere mortals such as you. It’s like explaining rain to people who don’t know what water is. But, I will make an attempt. At first whiff, there is an attack of acid-hyrolsates, vindaloo paste, and ciruela. The aromas are very feminine and may make some question their sexuality. The wine explodes in the mouth, saturating the palate and I am certain this is a masculine wine in drag. But it is good and a wine to remember. 1,000 cases produced, but not for sale - it is the family’s private reserve!”

I finished the single page, hit the send box, and the PinotFile was off and running. To be continued … … .

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