Ehren Jordan’s biography is a fascinating study in life’s twists and turns. He grew up in a family of beer
drinkers in Pittsburgh, Pennsylvania. While a college student studying art history and archeology at George
Washington University, he worked part time in a retail wine store in Washington, D.C.. This experience led him
to Aspen, Colorado after graduation, where he worked as a wine steward by night and played as a snow skier
by day. During the Aspen off-season, driven by his retail and restaurant experience, and urged on by some of
his Aspen restaurant co-workers who accompanied him, Ehren headed farther west to the Napa Valley where
he worked his way up the wine business ladder with no formal winemaking experience. Blessed with a wry
sense of humor, he proudly credits this with his success, but he is simply a smart guy.
His first job in the Napa Valley was as a tour guide at Joseph Phelps where he met Bruce Neyers, the Vice
President of Joseph Phelps. Neyers encouraged his advancement within the company, and Ehren soon
became in charge of retail sales and eventually was hired to do cellar work and winemaking.
Ehren then left for Europe for two years to intern with Jon Luc Columbo in France’s Cornas region of the Rhône
Valley, learning about Syrah and Grenache. When he returned to the Napa Valley, he became a partner and
winemaker at Neyers in 1994 (he still produces Failla wines at Neyers’ winery which he helped design and
build in 2000), and then took the winemaking position at Turley Wine Cellars. Helen Turley introduced Ehren to
her brother Larry Turley, the proprietor of Turley Wine Cellars, where Ehren first became Helen’s assistant and
later the winemaker in 1996 upon her departure. He remained the winemaker at Turley Wine Cellars for 18
years, departing only last year. Turley, of course, was known for opulent Zinfandels resembling liquid Viagra,
quite a dramatic departure from the graceful and elegant wines he produces today under the Failla label. That
said, the Turley Zinfandels he crafted were still acid-driven wines. Ehren is not really as threatening as his
website photo would suggest.
Failla (a Sicilian word pronounced “FAY-la”) was founded originally as Failla Jordan in 1998, using the name
from the husband-and-wife team of winemaker Ehren Jordan and business manager Anne-Marie Failla. Ehren
had spent several years looking for acid-driven, cool-climate Pinot Noir sources. After tasting Marcassin’s
Pinot Noir from the Fort Ross-Seaview region of the Sonoma Coast, he bought 40 acres owned by pot farmers
on what is known as the Gualala Ranch, and between 1998 and 2002 planted 10 acres of organically farmed
Pinot Noir, Chardonnay and Syrah.
Failla Jordan’s first releases were a Rhône-inspired Viognier and a Syrah. Pinot Noir debuted with a Keefer
Ranch vineyard-designate in 1999 and an Oregon Pinot Noir from Willamette Valley’s Goldschmidt Vineyard
followed in 2001. After three vintages, legal issues over the use of the word Jordan (as in Jordan Vineyards &
Winery) forced them to shorten their winery name to “Failla.” Failla debuted in the fall of 2002 with a new label
designed by Chuck House.
The Failla Estate Vineyard wines debuted in 2006 and include a Rhône-style Syrah, Chablis-like Chardonnay
and Burgundian-fashioned Pinot Noir. Additionally, Ehren has tinkered with many grape sources over the
years, eagerly searching out marginal, old vine sources in cooler climates which he believes have the potential
to be most site expressive. Although he admits that compelling wines are being crafted in California using
young vine fruit, he is convinced that the next frontier will be the profoundness that comes with time as the
The Failla Pinot Noir portfolio has included Keefer Ranch in the Russian River Valley, Hirsch Vineyard, Peay
Vineyards, Pearlessence Vineyard, Occidental Ridge Vineyard and Whistler Vineyard, all located on the
Sonoma Coast and in 2012, Savoy Vineyard in Anderson Valley. In 2012, Chardonnay sources include
Hudson Vineyard in Napa Carneros, Chuy Vineyard in Sonoma Valley, Keefer Ranch in the Russian River
Valley and Haynes Vineyard in Coombsville. A solid Sonoma Coast Chardonnay and Sonoma Coast Pinot Noir
have also been consistently offered.
Ehren is an admitted Francophile and his personal cellar is filled with French wines, especially Beaujolais
which he enjoys drinking on a regular basis. That said, he is critical of the over use of new oak in many
modern Burgundies, and prefers a very judicious use of oak, saying, “I am anti-oak. You can never take it
away. It is analogous to a flavoring like salt. You want it in the food, but you don’t want the food to taste salty.”
Look for Ehren at this year’s World of Pinot Noir and In Pursuit of Balance events. The Failla wines, which are
released twice yearly in the spring and fall, are sold through a mailing list at www.faillawines.com. Tours and
tastings are by appointment (707-963-0530). The 2012 Alban Vineyard Viognier, several 2012 Chardonnays, a
2012 Hudson Vineyard Syrah and several 2012 Pinot Noirs have just been released to mailing list customers.
Listen to a conversation with Ehren at 2013 In Pursuit of Balance event in Los Angeles:
2012 Failla Keefer Ranch Russian River Valley Pinot Noir
alc., 900 cases, $48. 100% de-stemmed, aged sur lie in 33% new French oak
Moderately light reddish-purple hue in the glass. Vibrant
aromas of fresh cherries, baking spices and sandalwood. Juicy and
crisp, like biting into an iced cherry. Subtle touches of spice, earth and
oak add interest. Very forward and easy to cozy up to with a long, aciddriven,
mineral-laced finish. This wine really shows off the terroir of this
Green Valley vineyard and could be a poster child for that cool-climate
appellation. Will age beautifully.
2012 Failla Whistler Vineyard Sonoma Coast Pinot Noir
14.1% alc. 260 cases, $52, This site lies in the
northern most reaches of Sonoma County and all three acres are exclusively sold to Failla. Aged in 33% new
French oak barrels. Some whole cluster inclusion during fermentation.
Medium reddish-purple color in the
glass. Shy aromas of forest floor and black cherry pick up interest over time in the glass. Mid weight flavors of
darker cherries and boysenberries with a subtle undertone of oak and stem. More body than the Keefer with
less acidity. The tannins are well proportioned and the wine drinks seamlessly. Pleasant now, but not exciting
and needs more time in the cellar. Tasted the following day from a previously opened and re-corked bottle, the
stem note had disappeared and the wine offered an appealingly soft mouth feel.
2012 Failla Pearlessence Vineyard Sonoma Coast Pinot Noir
13.6% alc., 325 cases, $45. A 2-acre
vineyard located near the town of Sebastopol. Aged in about 25% new French oak barrels.
color in the glass. Fragrant with scents of dark cherries and berries, red plum, nutmeg and cozy oak.
Delicious dark plum and purple berry fruits enhanced by a hint of spice and citrus, wrapped in balanced
tannins, finishing with a very long, acid-driven finish. The darkest fruited of the three Pinots tasted here and
showing the longest finish.
2011 Failla Keefer Ranch Russian River Valley Chardonnay
alc., 425 cases, $42. Very cool growing season. 25% of grapes were
fermented in concrete egg vessels and 75% in 33% new French oak
Pale yellow color and clear in the glass. Appealing aromas of
pear, applesauce, pastry cream, toffee and vanilla wafer. Slightly
creamy and plush on the palate with vivid flavors of poached pear,
baked apple, finishing with a Carmel apple note and a charge of bright acidity.
This wine has the apple by the tail.
2011 Failla Chuy Vineyard Sonoma Valley Chardonnay
14.1% alc., 300
cases, $58. Dry-farmed, head-trained site tended by Chuy Ordaz since he planted the vineyard in 1964. Very
tiny yields from Wente clone planting.
Moderate golden yellow color and clear in the glass. Fresh aromas of
ocean air, apple pie and See’s toffee. Seamless on the palate, with assertive flavors of lemon and apple, and a
silky mouth feel. Well-crafted with impeccable balance. The stony acid structure in this wine will lend itself to