Is Pinot Noir Recession Proof?

Prices for premium Pinot Noir seem to inch up with each vintage. The average price for all of the Pinot Noirs reviewed in this issue is $54. The economy is in the doldrums and seems to be worsening with each bit of bad news that surfaces daily. As report published in SFGate.com (May 7, 2008) by Silicon Valley Bank’s Wine Division (500 wineries were polled in California, Oregon, and Washington) indicated that high-end wines above $15 a bottle may suffer a decrease in sales over the next year. Premium wine sales have been growing around 20 percent a year ...

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