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California Recession-Busting Pinots

What California needs now is a good Pinot Noir priced under $20. I recently visited a number of high volume wine retailers like Total Wine & More and BevMo and obtained Pinot Noirs from primarily recognized producers throughout California, all but two priced under $20. Many of these wines carry a suggested retail price above $20, but are usually available for less at high volume retail stores which often operate on margins of 15% markup or less. Once you have fawned over premium California Pinot Noirs, it is hard to go back to valuepriced wines. The current economic downtown, ...

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