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2010 Meiomi Pinot Noir

13.8% alc., $18-$20, screw cap. “May-OHmee” means “Coast” in the language of the California Wappo Indian tribe. 57% Monterey County, 23% Santa Barbara County, and 20% Sonoma County. Winemaker Joseph J. Wagner. · Moderately dark reddish-purple color in the glass. Deep, rich and enticing aromas of plums and dark berries with a hint of oak spice, vanillin and BBQ. Discreetly concentrated, yet richly flavored with delicious plum, black raspberry, dark chocolate and vanilla cola notes. The fruit is caressed by soft, fine-grain tannins, creating a velvety mouth feel that is very seductive. The best Meiomi Pinot Noir to date. This wine will find many fans. Widespread retail and restaurant availability. Very good. Note: At the recent Pinot Days Southern California, Meiomi had two very attractive young women in hot pants and boots roaming the event promoting Meiomi Pinot Noir. This is the first time I have seen this marketing approach at a Pinot Noir event. Obviously aimed at Millenials (although they approached an old duck fart like me), this is surely a sign of the future of wine promotion. Reviewed February 22, 2012

Winery: Meiomi
From article: Mining the Pinot Bargain Bin: It’s What’s for Dinner